Your Off-Site Catalog Marketing Department

Manufacturers fi nd our “do it all” management service especially attractive because many manufacturers prefer to focus on their core business: product development, manufacturing and wholesaling. They want a catalog for consumer brand awareness and for the high-margin revenue. But they don’t want to develop internal catalog expertise or staff up a whole department. We can handle the entire marketing program for you, and we have the resources and the know-how to do it right: strategies, product selection, creative, circulation, printing, mailing, reporting and analysis. We’ll interface with management and staff as much or as little as you prefer, while your resources are conserved and your revenues grow.

Pagination &
Space Allocation

Our team of catalog experts will bring decades of pagination experience to your catalog. It begins with a careful analysis of current and past square inch results. And to perform the best, it also requires consideration of price point mix, category mix, color palette, hot spots, versioning, and density variation that will allow design pacing (important for keeping your customer’s interest throughout the entire catalog).

We’ve seen changes in pagination produce surprising lifts in response. And we’ll be happy to bring our decades of pagination experience, from a team of experts.

Versions & Tests

Testing is important (one client’s cover test gave a 40% lift!). And good, valid testing is critical. But what is best to test? We can recommend and build your whole testing program: out of all the possibilities, we understand how to comb through your results for patterns most likely to yield high response, and test those first. We understand how to filter out excess variables and run double-checks to ensure your test is valid (yes, you can test 2 variables at once if you do it right). And we can identify test that seem good at the time but actually can’t be rolled out. Our testing programs are designed to build growth for your catalog program.

Gift Baskets, Boxes & Towers

Could your product line be good for gift giving? We’ve helped many catalogers expand their catalog offerings — without expanding their inventory exposure — by bundling existing products into gifts. We’ll source attractive, affordable tins, boxes and basket. Or get boxes and towers custom made especially for you. We’ll select contents, fill, ribbon designed to sell, at all the right price points, with the margins you need.

"Last Year's Gift List" Mailings

A mainstay, high-response program for food and gift catalogers. We’ve produced “Last Year’s Gift List” mailings for years, and they’ve delivered high response for our clients for years. We handle the concepts, creative, inserts, data processing (it takes a special kind), printing, mailing.

Printing & Mailing

We’ll choose the right printer for you and negotiate the price. We’ll handle booking, scheduling, paper, trim size, inserts, blow-ins, dot-whacks, inkjet, binding. And whether we create your circulation plan or not, we’re still happy to take all the messy mailing management off your shoulders. We’ll acquire the lists, traffic the files to where they’re needed, manage the whole merge/purge process, get the files delivered to your printer, confirm all your inkjet simulations, and even get up in the middle of the night to check faxed live inkjet samples to confirm all is perfect for your mailing.