Good, really good circulation is an authentic science, combining analysis, detail, forensics, planning, creative problem solving and an obsession with accuracy.

And at McIntyre Direct, circulation never exists in a vacuum. We’re constantly integrating and interacting with overall corporate strategies, research, understanding the target audience, creative evolution and product development. So you have a balanced, unified plan that maximizes your catalog’s potential.

Give us a call at 503.286.1400
We’d love to talk over your catalog challenge.

We can solve your problems.
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How often should you contact your best customers? Your worst? Your top prospect lists? When should you reactivate? We’ll assess your mailing results, evaluate your current circulation plan, and build improved contact strategies for you. We’ve worked on hundreds of contact plans, in scores of industries and product categories, and have learned what works and what doesn’t. And we’ll integrate your contact plan with your non-catalog mailings, telemarketing and email.

Are you maximizing your customers’ buying potential? Are you growing your customer base at the rate you need? Is each list and customer segment delivering its optimal ROI? Intense attention to analyzing results, combined with detailed crafting of your circulation plan can yield amazing results. We can’t promise that your average sales-per-catalog for prospect lists will triple, like it did for one of our clients (without redesign, remerchandising or repricing). But we can promise to build you a detailed circulation plan, segment by segment, list by list, that incorporates our best thinking on frequency, timing, testing, and is designed to minimize cannibalization, and to maximize profitability, reactivation, and customer loyalty.

We believe in testing. We’ve seen impressive lifts in response and ROI from data revealed by testing. Timing. Frequency. Outside lists. Models. How deep to mail to your customer base. We’ll also develop and recommend other test strategies. Offers. Covers. Versions. Goal-oriented strategies with rollout potential. We’ll follow up with the coding and tracking you need to get solid results for planning future growth.

You need great prospecting lists to grow, and to grow profitably. We’ll find the right lists for you. We work with a variety of brokers, and we know who’s best for what. We have strong relationship with all the co-op lists, and we’ve learned how to work with them to develop models that work best for you. We don’t just take recommendations and plug them into your plan – rather, we use our years of experience to partner with vendors on identifying list, on selects, counts, tests to maximize your rented-list results. We’ll manage all the acquisition, permissions and deliveries for you too.

Today your prospecting should include more than renting lists. We’ll help you look at all your prospect possibilities, develop strategies, seek out the unusual. Like product registration cards on every product at retail -- a high-response program one of our clients continues to use successfully. We’ll look at package inserts. Ads. Co-op mailers. And synergies with your other channels: web, retail, dealer, packaging. We’ll help you go where your soon-to-be customers are.

Whether we create your circulation plan or not, we’re still happy to take time-consuming mailing management details off your shoulders. We’ll acquire the lists, traffic the files to where they’re needed, manage the whole merge/ purge process, get the files delivered to your printer, confirm all your inkjet simulations are perfect for your mailing.